BILL
Paying bills is a necessary part of running a business, but no one enjoys doing it. BILL (formerly Bill.com) makes it easier, so people can get back to doing what they love most.
In my 5 years on the Marketing Creative team, I did everything from rapid-fire headline tests and page optimization to billboards and radio.
Outdoor
Digital display
Radio
Video
Partnerships
Wells Fargo
Intuit
Intuit app store banner drove traffic to below landing page.
An Instagram story did, too.
Further simplification of the page resulted in another 16% increase in signups.
Our first test variant resulted in a 261% increase in signups and 216% increase in qualified leads!
Brochure
Magazine ad
Credits
Creative Director: Glen Abrahams
Sr. Art Director: Shep Brown
Designers: Brian Cortright
Supporting Writer: Jonathan Balser
Kind words from collaborators
“Brandon is a true pleasure to work with and a 5-star client all the way. He knows the business of copywriting inside and out, providing clear direction regarding audience and voice as well as market positioning so I can hit the ground running every time. He's easy to write for and his draft comments always make perfect sense. I look forward to every new assignment, and I'm always glad to see his name pop up in my inbox. His positive attitude is a real highlight of my work week!”
— Erin Sky, Contract Writer, BILL
“Brandon was instrumental in driving digital marketing results for the accountant channel at Bill.com. Having worked with many creative teams in the past, Brandon is one of those rare individuals that can hit a home run on his first try. His direct response writing style is best of breed and he always knew how to optimize and come up with new ideas very quickly. Hard-working and extremely easy to work with, I would jump at the chance to work with Brandon again.”
— Tricia Lee, Director of Accountant Marketing, BILL
“I've had the pleasure to work closely with Brandon on a variety of marketing initiatives. Brandon's copy and messaging has helped consistently drive new customer acquisition and revenue for our accountant channel, a key cornerstone of the business. He's also an effective cross-functional team member, working closely with project stakeholders to shape, refine, and execute marketing initiatives across media and deliver high-quality creative deliverables.