Mercari
Mercari is the marketplace where people go to shop, sell, and nerd out over what they love most.
In my time on the Growth Marketing team, I shifted from the big-picture to the nitty-gritty frequently––crafting push notifications and error messages one day, holiday campaigns the next, and helping create a unified content system the day after that.
Landing pages
Feature Launch: Clearance Lots
Category Growth: Trading Cards
Holiday '23 Shopping Guide
Holiday '23 Seller Promotion
Notifications
Notification Panel: Logged-out Web
Emails
Modals
Credits
Designer: OSOM / Lili Tawil
Kind words from collaborators
“Brandon is proof that copywriters don’t just generate content. They are our team’s most creative problem solvers. We deliver a request “I need 3 words of copy that make the user do X”, and he strategizes, looks at the problem from an aerial perspective, and then gives us the perfect combo of words to make it happen.”
— Kenadee Hatch, CRM Technical Manager, Mercari
“Brandon has a strong sense of the Mercari voice, keeping it grounded and making sure we don’t trip too much into hyperbole and marketing-speak. He very much cares about the integrity of the brand, and knows how to make the most of our voice in the context of CRM. He's very open to feedback, and knows how and when to pivot.”
— Nicholas Walsh, Creative Director, Mercari
“We only had a few weeks to figure out the details of a cyber weekend promotion, and Brandon had to work with our team and Product to understand and communicate complicated technical workflows in a way that makes sense to a brand-new user with no context. Understanding these complexities and translating them into something clear and compelling is where Brandon shines.”